First Aid Beauty Packaging Lilli Gordon, Fab's CEO, enlisted me to develop an identity and brand packaging for her line of essential skincare products. Incorporating her tagline, "For the Life of Your Skin", we created an iconic package buoyed by a life preserver! Our goal was to couple clear and important information with the brand’s “rescue and preserve” spirit.
First Aid Beauty Packaging A soft curved form carries throughout the products tying them all together. The striking silver rays convey optimism and the dawn of a new era for the skin, leaving an uplifting impression.
FAB's Secondary Packaging Foiled rays extend onto the lid and flaps of the box.
FAB's Secondary Packaging Foiled rays extend onto the lid and flaps of the box.
FAB's Primary/Secondary Packaging Foiled rays extend onto the lid and flaps of the box.
Stationery Memorable letterhead, business card and envelope!
Poster
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