Grandma HelenOne day several years ago, my grandma mistook my grandfather's medication. At the time of the incident, I was getting my MFA in Design at the School of Visual Arts and I had to come up with an idea for my thesis. So I decided to develop a comprehensive prescription packaging system. I brought my ideas to Target and together we developed ClearRx.
ClearRxA Prescription packaging system for prescription medicine. From the color coded rings to identify each family member to the intuitive and easy-to-read label, ClearRx is designed for people who take prescription drugs.
Design & Innovation: Deborah Adler Industrial Design: Klaus Rosburg
Color Coded RingsEach family member picks their own color, which helps prevent medicine mix ups.
Patient Info CardTucks right behind the label so you have important information right at your fingertips.
Warning iconsWe worked with Milton Glaser to redesign the 25 most used warnings.
MagnifierFits right behind the patient info card. Helps people read the small type!
Liquid DispensingOral syringe makes measuring clean and simple